Making the investment case for Barberino
Bringing the Barberino story to life
Completely Creative was appointed by Cushman & Wakefield to create investment marketing materials for Barberino, a large-scale International fashion outlet in a beautiful location to the north of the City of Florence in Tuscany, Italy. The brief was to reflect the high quality of the asset, presenting key information about the investment opportunity. The marketing would make it easy to understand the site’s context in the market, catchment demographics, location, strategic positioning and asset details which were crucial elements to convey to the reader. Our approach to this project is a good example of the process we have developed in action.
Well considered imagery attracts attention
Our aim with imagery is always to showcase an opportunity at its best – by working closely with the client and shaping a clear brief for our photographers we captured beautiful and inspiring images of Barberino that fulfilled the clients expectations.
Using video to create impact and convey scale
We often use multiple mediums to help potential buyers understand the scale and scope of an investment opportunity. For Barberino, the bespoke video helped us to convey the look and feel of the scheme, the atmosphere, the types of spaces, footfall and visitor demographics.